10/18/2015

Huawei Nominated Interbrand List Once Again, And No BATM

Recently, well-known brand consultancy Interbrand released the 2015 global brand value rankings. In its 100 listed companies, the technology companies accounted for 28, accounting for the total brand value of more than a third, which shows the value of science and technology company's brand influence. In this list, Apple, Google ranked first and second respectively, the Chinese company Huawei and Lenovo both finalists, including the Lenovo brand value of up to $ 4.952 billion, an increase of 15%.


In this list, it is very rare that not seen frequently appear in the list of other Internet companies like BAT figure, and no millet, hammers and other brands. Do not be surprised, either in the list of companies spanning several years old Star Enterprise, either with the ability to innovate while technical strength of emerging technology companies, China's public familiar with a public Internet companies and new intelligent hardware business it appears many years? And domestic emerging technology industry and mostly business model innovation-based, naturally difficult one of them.

You deserve to know interbrand global brand value list

Interbrand is a leading global brand consultancy, brand valuation method for its first gained international ISO certification. Interbrand since 1988, first in the industry to create a brand value study. As the first certified by the ISO10668 international brand valuation system, the entire analysis methodology Interbrand is widely recognized as a strategic management tool having a special value, "best global brand value ranking" by the British Financial Times ranking of the most importance to CEO one of the three list.

Interbrand is a leading global brand consultancy, brand valuation method for its first gained international ISO certification. Interbrand since 1988, first in the industry to create a brand value study. As the first certified by the ISO10668 international brand valuation system, the entire analysis methodology Interbrand is widely recognized as a strategic management tool having a special value, "best global brand value ranking" by the British Financial Times ranking of the most importance to CEO one of the three list.

Over the past 16 years, Interbrand study of hundreds of brands, in order to determine who is the most valuable brands. Interbrandd assessment indicators is very broad, but mainly based Interbrand assessed three areas: financial performance of the branded products or services, for the consumer buying decisions influence how strong competitiveness. 2015 global brand value ranking of 100 companies, and its brand value is one aspect outstanding performance, its stock price has risen, while the public's daily life also played a big role, to be able to get wide range of users The approved.

BAT still missed the list, the association for the first time finalists

Interbrand rankings main brand value, brand value and influence of the force is not power overnight, it takes time to accumulate reputation and product accumulation. The more innovative technology company more valuable, more can have an impact on the industry of the enterprise, the more likely selected. Meanwhile, there are products in daily life influence on people. For example, Huawei's contribution in the communications industry as well as in some countries Huawei phones become mainstream communications products; Again, topped the Apple phone, the mobile phone industry to change product played the role of leading and promoting the like.

Interbrand ranking more attention to product-driven technology products company, rather than the business model driven by Internet companies. At the same time, just take each of these areas in the global business model first appeared, which makes even the market value of China's Internet companies no matter how high it is difficult to be selected. The search engine company Google ranked second, will not re-elect Baidu, Baidu unless other forms of finalists; Again # 10 commercial enterprises Amazon, not short-term Nei Ali finalists, of course, with the process of diversification Ali, there people predicted next year's list might be Ali.

The short-listed Chinese companies as well as associations. Although not as Lenovo Huawei has led the market through technical innovation to catch up with developed countries, personally established brands. But its "African technology" (trade - production - research) Breakout flexible manner also makes its growing influence. Later, in one fell swoop, especially the acquisition of IBM's thinkpad, and take this opportunity to implement a global strategy. Late accumulate its "African tech" roadmap plus globalization strategy, making Lenovo brand value and influence soared, and this is an important reason for Interbrand ranking its finalists.

Why Huawei continuously finalists while the rapid rise in rank?


Chinese Internet company that he could not nominated this list:

  • First, because most companies are said earlier in the business model driven companies;
  • Second, because most companies are for the domestic market rather than have the international strategy in this regard the traditional mobile phone business Huawei, ZTE and other brands but to do better, including millet also entered the Indian market;
  • Third, because the internationalization of Chinese enterprises in recent years are based on the Internet-based, in terms of time to accumulate its brand reputation, product applications is not enough.

Besides Huawei Why can continuously finalists, this is mainly because of its long-term international strategy has insisted concept. Huawei communications equipment in front of products over the years accumulated reputation in Europe and other markets, Huawei cell phone behind the more outstanding performance in foreign markets, such as Huawei P7 this product at the end of last year had been in Europe, Asia, Latin America, more than 110 countries and regions on sale, shipments Huawei glory series has already exceeded 20 million units, Huawei has become Samsung's major competitors. These expressions, enough to make Huawei shortlisted Interbrand list.

Entire list, although Huawei and Lenovo can finalists, but China's brand is still too little. However, Viagra can be seen, this list of hundred companies are doing business with a solid product, rather than blindly do business through capital operation. Accordingly, the exchange must be good and the stock market's performance continued to improve brand value.

Here, still we hope Chinese companies can learn more from Huawei. Good products, good strategic planning, reputation accumulation, precipitation brand, in order to embark on a better path in business.

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