10/29/2015

Huawei Satisfied With Mate S Sales, Will Release Mate 8 By The End Of This Year

Future Mate S and Mate 8 will be sold in the market as a combination, Mate 8 main camera performance will be more robust.

Recently, Huawei's cooperation with the fashion magazine Vogue held activities, after the event, CEO Yu Chengdong, Huawei's consumer business to accept a number of media joint interview, the interview mentioned in Yu Chengdong, Huawei currently impact as four thousand yuan price of the flagship model, Mate S Current sales of hundreds of thousands. Meanwhile Yu Chengdong also told reporters that the future will mimic the iPhone sales strategy, the Mate S and Mate 8 as a combination of sales and promotion in the market.


Mate S did not expect to sell the amount of glory

Although the price of 4,000 yuan, this impact had been transferred Mate S poor sales, has also been questioned overpriced lot of people, but does not seem to think so Yu Chengdong, he stressed that "in an interview in the future, two thousand yuan the following major products the glory alternative, Huawei brand mainly two thousand yuan or more, three thousand, four thousand, five thousand, so gear. "At the same time, he believes Mate S price over 4000, selling hundreds of thousands of units, the performance is quite ideal, but some time ago just released Qian Yuanji products Imagination 5, will be the final of a Qianyuan Ji Huawei brand's products.

And with Mate S is different from the main glory cheap route, together with the electricity provider channel sales, the ratio of current brand can already be shared equally with the Huawei brand, the low road is the glory of the series to get such a huge volume of important reasons
.
But Yu Chengdong also mentioned that electricity suppliers in overseas markets due to the overall level is not so developed as domestic, overseas sales glorious series therefore naturally also affected, has not yet reached the desired level expected.

Mate 8 is Huawei's iPhone 6s Plus

Turning to locate Mate S, and Yu Chengdong represents the future Mate S and Mate 8 will be sold in the market as a combination, this combination he likened to "and iPhone 6s Plus and iPhone 6s same combination of relations" that this combinations of different products to meet the demands of the user's requirements. About Mate 8, Yu Chengdong, although in an interview that it would not disclose details, but still say a lot of content, such as Mate 8 will be listed at the end, a series of photographs on the body will be bigger than the Mate S, the shape will be more tough , endurance, processing performance will be compared with Mate S has improved.


Lack of fashion sense how to do? Learning Apple

Huawei's recent frequent cooperation with fashion brands, basic after the release a few games will take each tasting or special versions of the conference and fashion related to the fashion aspect about this transition, Yu Chengdong explanation for this change, "and when both into, "he says consumer understanding of Huawei's not enough, Huawei as a science and technology enterprises in art, fashion, cultural aspects of the relative lack of understanding is, therefore hopes more fashion events to enhance the image, more three-dimensional display of the mobile phone emotional level.

Not just the activities, according to Yu Chengdong introduced in the interview, Huawei has also been added to the product appearance and UI design team in a number of employees in the fashion, there are many foreigners, even revealed already have a former Apple Design Huawei will soon join the division responsible for the UI design.

10/28/2015

Huawei's High-End Mobile Phone Market Desolate, It's Difficult To Continue The Mate7 Legend

Mate S listed two months, did not expect the buying and staged as scheduled, domestic mobile phone price of 4,000 yuan in the first impact of the flagship products and false starts.

September 2, 2015, the 8th, Huawei has in Berlin, Hangzhou, China released the latest flagship Mate S. P7 explosion models of virtue, Mate 7, Huawei obviously impact the higher end of the market. Earlier, the price of $ 515 a Mate 7 created panic buying stock, a premium of up to 30% of a miracle, Huawei Mate S is priced at $ 660, $ 600 bear the impact of the high point of the mission.


However, sales to date in 50 days, Mate S Mate failed to replicate the legendary 7 years ago, buying a premium failed to continue to be staged. According to Taobao entire network reference price display, less than two months time, Mate S whole network average price has dropped to $ 570 from $ 650.

Reporters on Mate S sales consulting Huawei, has not been clearly answered. But many of Huawei insiders told reporters: "Mate S, does not ideal, there are internal reflection."

Mobile China League Secretary old Yao told reporters: "mobile high road has never been smooth, firm and insist on high-end brands need toughness, Huawei is suffering growing pains."

Sales situation is not ideal

September 2015, Gartner published a research report for the Chinese market. Lu Jun, principal analyst at Gartner width told reporters: "the first half of 2015, China smart phone market in the first half 2014 compared to the average price improved by 25% year on year."

Chinese smart phone prices generally improved, the average price of different mobile phone brands to enhance different amplitudes, for commercial secrets, Gartner does not disclose the mobile phone manufacturers to enhance the rate. But Lu Jun wide introduction: "where the average price of Apple's mobile phone upgrade about 25%, while Huawei cell phone is much higher than the proportion of the average price, however, the average price of millet is still in decline.."

It is worth mentioning that the Huawei average price increased dramatically, the credit can not be separated Mate 7. September 2014, Huawei released this 4100mA battery with a 6-inch screen phone, priced $ 515, which is priced more than 500 US dollars Huawei's first flagship.


Previously, Huawei has released models priced at more than 500 US dollars, but never sold more than 100,000 units. In order to formally challenge the 3000 mark, Huawei Mate 7 all expected sales of 100 million units. Surprisingly, Mate 7 to complete the 1 million sales of only one month, during which, due to the Huawei did not prepare enough capacity, Mate high premium 7 lasted more than three months, the state of the stock continues to this day. As of August 2015, Mate 7 sales reached 5 million. Previously, Huawei's first $ 300 product P6, and close to $ 470 P7, respectively, to create a 4 million and 6 million in sales.

Huawei has the basic $ 500 files a firm footing, and Mate 7 sales of as much as $ 640, which gave Mate S $ 600 emboldened impact. As a new flagship machine, Mate S inherited Mate Hass chip, fingerprint recognition, signal location and other characteristics, but also played a number of chips feelings, appearance, rose gold, pressure screens.

But the reporter has learned that consumers generally Tucao "expensive", "battery capacity is small" compared to the Mate 7, Mate S battery from 4100mA fell 2700mA.

"Do not sell, the customer point of single rate, volume is very low, there is exercise alone, but also generally say expensive." A major electronics retail channel executives told reporters: "Mate S market reaction than Mate 7 Cihao Duo, and Mate 7 named to customers are to counter, to be still out. "

Reporters Taobao, Huawei Mall, Jingdong other online discovery platform data from sales Mate S, evaluation numbers are far lower than the Mate 7, P7, P8, and other products. Reporters on Mate S sales consulting Huawei, has not been clearly answered.

Growing Pains

In addition to pricing reasons Mate S's, Mate 7, P8 markdowns Mate S also impact the market. After Mate S release, Mate 7, P8 start markdowns. According to the latest data known consulting firm Sino market research released in September 2015, Huawei was the best-selling phone P8, to-head 4, Mate 7. Huawei insiders to provide the foregoing data, since the end of August 2015, Mate 7 new sales of over 100 million. In addition, Huawei OEM Google Nexus 6P, and the glory of the series recently also continue to create surprise setback to Huawei Mate S did not have significant impact on the overall rhythm.

. "In fact, if Mate S price cuts, it would be better," the aforementioned channel executives told reporters: "If the store has a very clear intention of our customers, we will consider the price discount to facilitate the transaction." However, the executives said: "generally very less this way, Huawei prevent unauthorized price channels, Huawei unannounced visits if caught, will be punished. "

Reporter survey found that the current Huawei Mall, Dixon pass and Suning, Gome, Beijing Business Hall, Mate S price is still $ 650. But the United States online, Jingdong, Taobao Mate S were cut prices, the United States and its Chinese online store Taobao part of the price even lower than $ 560.

However, in the old phone China League Secretary-General Yao opinion, "should now look stock, Mate S and there is not much pressure on the stock, Huawei should not cut prices. While prices may bring sales and profits, but not conducive to the accumulation of high-end brands. Station stable high-end brands need toughness and perseverance. "old Yao believe that Huawei should insist on high-end brand advocacy and resource inputs.

Samsung may be a possible reference case. 2012, while in 2013, the rapid rise of Samsung smart phones, two years, Samsung have annual advertising costs more than 10 billion US dollars, 2013 is $ 14 billion more to become the world's largest advertising gold master.

2013 officially enter the high-end market, Huawei, Samsung and other competitors less than the many setbacks, accumulation, for brand building, pricing and other convenience do not have enough experience. After Mate S, Huawei Mate 8 coming soon, this is equipped with the latest Huawei Hass chip phone is Huawei's high hopes. After a try after Mate S, Huawei Mate operations for 8 may be more mature. According to Huawei insider said: "The boss (Ren) regularly beat and let the internal self-reflection."

10/25/2015

Why Huawei Phones Can Overtake Xiaomi Phones

Huawei's R & D strength and patent libraries, as well as in the Chinese market "To suppress Xiaomi by cloned Xiaomi" strategy worked and other factors, led to the success of Huawei's mobile phone business counterattack.

Pattern of China's smart phone market with "Pirates of the bell lightning speed" evolution, once the "China cool Union" has been falling apart, the market was short form "Xiao Hua Lian" (Xiaomi, Huawei and Lenovo), the situation of tripartite confrontation. Unexpectedly, the error acquisition of Motorola's mobile "burden" lead Lenovo does not get worse. While Huawei Xiaomi duo rivalry, the recently came a major news, Huawei first time in history surpassed Xiaomi, became the first Chinese smartphone market.

Xiaomi is the Chinese mobile phone industry deserved a "dark horse business", first of its kind to high cost, hunger marketing as the core elements of the "Internet phone" mode, to China's mobile phone industry has brought a concept of earthquake, almost all of China's mobile phone company "either already in imitation of Xiaomi or Xiaomi in to imitate the way."

However, Xiaomi eventually surpass Huawei, why is this side? Integrated many foreign media reports, Tencent Technology found that Huawei's R & D strength and patent libraries, international strategy and product vision ahead of Xiaomi factors, led to the Huawei's mobile phone business successful counter-attack.

For the first time overtake

This week, two market research company has released data to prove that in the third quarter, ahead of Huawei Xiaomi, became the first Chinese smartphone market.

First, the US technology market research firm Canalys released third quarter data, said Huawei smartphone deliveries surged 81%, has become the first Chinese smartphone market. The company said third-quarter mobile phone sales Xiaomi, an 8% decline.

But the company has not released detailed data in the third quarter share of China's smart phone market. In the second quarter before the Huawei share of 15.7%, 15.9% slightly behind Xiaomi.

Then, in addition, a technology market research firm IHS also released data, said three quarters of Huawei's smartphone sales in China, nearly ten million higher than Xiaomi Ministry confirmed that Huawei has become the Chinese market leader.

IHS said the first half of this year, Xiaomi sold a total of 34.7 million smart phones, while Huawei Technologies has sold 50 million. The company said the change from the chain perspective, Huawei Technologies, the Chinese market, growth, Xiaomi qoq contraction.

It should be noted that the two companies have yet to give a full report of China's smart phone market in the third quarter, especially precise share of each vendor. And said sales statistics, also accused of the existence of "vendor shipments" and "final consumer retail" data is not precise problem.

Many foreign Xiaomi pointed out that although Huawei has gone beyond the Xiaomi, but this is more than symbolic, Huawei is not currently a huge gap opened and Xiaomi.

For the data of the two institutions, a representative of Xiaomi companies told the media that such statistics and rankings may be more a matter of timing. The representative said that just released in mid-August Xiaomi red rice Note2, additional re-released later in September Xiaomi phone 4C, so in the third quarter of 2015, Xiaomi phone line went through a transitional period, Xiaomi needs improve new phone capacity to meet market demand, which will also affect the sales data.


Xiaomi mode dividend loss

Xiaomi mobile phone market in China has played a dark horse role, from a little-known newcomers into the global media attention, to get a significant share of the leading type vendors. A media report noted that staged a "Tortoise and the Hare" between Xiaomi and Huawei, accumulated more profound "turtle" Huawei, beyond the "initial explosive relatively strong," the Xiaomi.

Xiaomi industry for the current crisis were a variety of analysis, a more consistent view is that Xiaomi pioneered the "high cost + hunger + Internet marketing sales" model, was a collective imitation of Chinese mobile phone industry, Xiaomi business model innovation bonus gradual disappearance At the same time in the key mobile phone technology research and development (not only include software development and Andrews code modifications) and industrial design, was born late in the Xiaomi company has not yet formed a significant advantage.

2015 Xiaomi, the center of gravity placed on the mobile phone business can boost sales of low-end phones, the price is less than 1,500 yuan low-end phones frequently refreshed new products. While being concerned Xiaomi fans in the end flagship phone "Mi 5" appeared in the practice does not meet the bouncing, the industry mainstream argument is that mature market is waiting for a new generation of Qualcomm Snapdragon 820 SoC.

Products and technologies fast evolution

Huawei is one of the world's three largest telecom equipment manufacturers, major and Nokia, Ericsson and other manufacturers to compete for the enterprise market, smart phones and other consumer business, once Huawei's long-term weakness.

However, in recent years, Huawei depth involved in the smart phone business. And it has entered the first group worldwide smartphone.

Many foreign media that the reason why Huawei beat the market in China Xiaomi, and to establish a presence in overseas markets, thanks to its R & D accumulation, international perspective, and rapid imitation of rival models.

In product development and industrial design, Huawei's progress is clear, from the beginning of the evolution of the plastic body to the metal body, the second half of 2015, as part of its R & D and design strength of the most direct proof, Huawei and Google co-developed a two-year paragraph Nexus brand of high-end smartphone screen bigger, more expensive one, and this is the first time Huawei to become partners of Google Nexus.

Media generally agreed that, Nexus 6P launch, will help enhance the Huawei in the global mobile phone market brand image, again in because after "national security crisis network equipment" to exit the US market to build mobile phone business.

Has been the telecommunications equipment maker Huawei before a world-class, which makes Huawei has accumulated and the number of patents in the field of mobile communications technology, far more than Xiaomi other competitors, including China. A data show that the number of invention patents related to mobile phones Huawei more than 12,000, Xiaomi companies only 10, not even a fraction of Huawei.

Technical strength of leadership, especially its own brand Kirin chip, making Huawei can be introduced world-class performance in mobile phones, such as the use of pressure-sensitive screen, Huawei even ahead of the US Apple.

In product development, Xiaomi still remain in the United States to Samsung Electronics and Apple "me too" level (Xiaomi phone's name will follow these two industry leaders).

International Perspective

By telecommunications equipment to promote international business, international business, Huawei smartphone is also far ahead in Xiaomi. Xiaomi is called "China's apple", but Huawei has done a "unique in the world of Huawei."

After the attack on the United States market disruption, Huawei's mobile phone business to the European market as a priority, many high-end phones chose to hold the conference in London, Huawei's mobile phone business also set up overseas R & D and other branches.

As long engaged in the enterprise business, Huawei's international brand awareness is low for a long time, many foreigners can not even accurately say "Huawei" brand. In the past few years, Huawei began a generous brand marketing.

According to reports, Huawei has sponsored a number of countries in more than 30 football clubs including AC Milan, the Italian club. Last year, Huawei Technologies entered the world's 100 largest commercial brands Interbrand's list, and Corona, Heineken and other international brands neighbors.

Fast Copy Xiaomi mode

Faced with the sudden emergence of Xiaomi, placed in front of many Chinese mobile phone manufacturers the option is "either imitate Xiaomi, or exit the market." 2015, Lenovo mobile phone business in trouble, forced to restructure, a new Lenovo executives said that if the earlier launch imitate Xiaomi corresponding star burst models machine, Lenovo will not fall into the passive situation today.

In imitation of Xiaomi mode, Huawei's action very quickly. Reuters sharply pointed out in a report by the end of 2014, Huawei "Glory," a new brand of mobile phone sales in one year can be from 1 million to 20 million, Huawei's secret is to "copy" the Xiaomi network sales, cost-effective modes.

In the past two years, Huawei, Meizu is representative of the Chinese mobile phone manufacturers, according to a new phone rhythm Xiaomi, launched in performance configurations, prices are very similar products. Wherein, Xiaomi launched a new brand of cheap machine after "red rice", Huawei glory follow launched the "Play", Meizu is to launch a "charm blue."

Close clone Xiaomi, follow Xiaomi strategy makes Huawei successfully dug a Chinese low-end Android phones explosive growth of valuable opportunities. Today, Huawei glory brand has been out of the country, the development of markets in developing countries like India and Brazil.

And Huawei, Meizu's "quick clone Xiaomi" Compared to the past in 2012, the security software vendor 360, depending on music video site, Lenovo and other manufacturers, imitate Xiaomi mode slow movement, you have missed the best time. By the first half of 2015, China's smart phone market have been unique in the world, and up to one year to the alarming decline.

Under China's smart phone began to shrink downstream in the background, Huawei will depend on whether international, technology patents and other advantages, continue to pull and Xiaomi distance, Lei Jun is able to realize the plight of the "second innovation" (except in addition to international ), let Xiaomi tightly wrapped Huawei, the outside world will continue to pay close attention.

10/21/2015

Samsung Supported Devices By Phone Transfer Program


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  • And so on...

How to Transfer Data from Samsung to Huawei

"I have got bored of using Samsung all the time and I wanna change another brand. Since Huawei Mate S has been newly released, I would like to get one. However, how can I directly sync content like contacts, messages, photos, apps and more from my old Samusng to the new Huawei? Does anyone know that? Please help me!"

It always seems troublesome for us to copy content from one brand smartphone to another, just like what the user above says, and we seldom wonder if there is a third party transfer tool could give us a hand. Before you did not know any way which is simple and time-saving, but now I would like to show you by recommending Android Transfer to you.



Android Transfer or Android Transfer for Mac, also known as Phone Transfer, would be one of the best choices for you. Android Transfer is a ideal tool that capable to transfer data from Android phone to any other Android device, including Samsung, Huawei, HTC, LG, Sony, ZTE, Google, etc. With it, you can easily transfer contacts, text messages, call logs, apps, photos, music and videos within one click. Here's how to move all of that precious data to your new phone.

Free download a trial Android Transfer or Android Transfer for Mac by clicking the below buttons:



     

View more: Supported Samsung devices , Supported Huawei devices

How to Transfer Contact, Text Messages, Photos, Videos, Call Logs, Music and Apps from Samsung to Huawei



 Launch Android Transfer to your computer and then launch it

For the first step, you should download and install the Android Transfer or Android Transfer for Mac on your computer and then run it. After that, you will see the primary window as below picture.


Meanwhile connect your Samsung galaxy smartphones and Huawei to computer. Click Start button to make Samsung galaxy data to Huawei transfer.


Note: Please note that the Samsung phone is on the left and the Huawei phone is on the right. So if you would like to transfer from Huawei to Samsung Galaxy phones, just simply click the Flip button to change positions of Samsung phone and Huawei.



 Transfer the select data item from Samsung Galaxy to Huawei


Pick up those data you need to transfer in the content list on the middle part of the primary window of the software. Then just click "Start Copy" and wait the Android Transfer finish its work. Make sure the connection won't break during the transferring.




Soon you can check the data on your new Huawei device, and you will find the data are just the same like them on the old Samsung phone. Nothing will miss or break.

Relevant Hot Article:
How to Transfer Data from One Huawei Phone to Another

Huawei Supported Devices By Phone Transfer Program


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  • HUAWEI
    MEDIAPAD
  • HUAWEI
    U8815N
  • HUAWEI
    C8650+
  • HUAWEI
    IDEOS X5
  • HUAWEI
    U8230
  • HUAWEI
    GM FOX
  • HUAWEI
    C8600
  • HUAWEI
    U8120
  • HUAWEI
    MTS-SP101
  • HUAWEI
    T8300
  • HUAWEI
    U8652-51
  • HUAWEI
    PRISM
  • HUAWEI
    C8860E
  • HUAWEI
    IDEOS X3
  • HUAWEI
    IDEOS X1
  • HUAWEI
    U8185
  • HUAWEI
    COMET
  • HUAWEI
    U8666E
  • HUAWEI
    TURKCELL T10
  • HUAWEI
    U8100
  • HUAWEI
    C8655
  • HUAWEI
    T8600
  • HUAWEI
    MTC 950
  • HUAWEI
    U8820
  • HUAWEI
    T-Mobile myTouch Q
  • HUAWEI
    VIDEOCON_V7400
  • HUAWEI
    U9500
  • HUAWEI
    U8651T
  • HUAWEI
    U8800+
  • HUAWEI
    T-Mobile myTouch
  • HUAWEI
    U8800 PRO
  • HUAWEI
    C8500S
  • HUAWEI
    U8860-51
  • HUAWEI
    007HW
  • HUAWEI
    S8600
  • HUAWEI
    U8500 HIQQ
  • HUAWEI
    P81HD
  • HUAWEI
    S31HW
  • HUAWEI
    U8950D
  • HUAWEI
    IDEOS X5 1.12.9(RET4RT)
  • HUAWEI
    T8500
  • HUAWEI
    U8300
  • HUAWEI
    SMILE
  • HUAWEI
    S710I
  • HUAWEI
    U9000
  • HUAWEI
    M920
  • HUAWEI
    U8655-51
  • HUAWEI
    201HW
  • HUAWEI
    JXD S9000
  • HUAWEI
    MOMO9 STAR
  • HUAWEI
    STARSHINE
  • HUAWEI
    T8100
  • HUAWEI
    U8655
  • HUAWEI
    MTC MINI
  • HUAWEI
    S8520
  • HUAWEI
    C8550
  • HUAWEI
    U8660
  • HUAWEI
    PULSE MINI
  • HUAWEI
    IVY
  • HUAWEI
    ASCEND G300
  • HUAWEI
    U8220/U8230
  • HUAWEI
    STARTRAIL II
  • HUAWEI
    T9200
  • HUAWEI
    MID
  • HUAWEI
    U8650/U8650+
  • HUAWEI
    ICE
  • HUAWEI
    SMARTLUCKY
  • HUAWEI
    F02REF
  • HUAWEI
    MTC 955
  • HUAWEI
    IDEOS_U8650
  • HUAWEI
    DFP7002A
  • HUAWEI
    MTC EVO
  • HUAWEI
    GS02
  • HUAWEI
    U9510E
  • HUAWEI
    GOOGLE, INC. HUAWEI T8300
  • HUAWEI
    USCCADR3305
  • HUAWEI
    JXD S7600
  • HUAWEI
    U8650-MIUI-BRNSKN
  • HUAWEI
    MEDIAPAD 7 LITE
  • HUAWEI
    SGT-X40
  • HUAWEI
    U8220
  • HUAWEI
    858
  • HUAWEI
    U8500
  • HUAWEI
    U8186
  • HUAWEI
    IDEOS SLIM
  • HUAWEI
    A13-MID
  • HUAWEI
    PULSE
  • HUAWEI
    EVO_7
  • HUAWEI
    V8401
  • HUAWEI
    A8003T
  • HUAWEI
    MID-GSM
  • HUAWEI
    KYIVSTAR AQUA
  • HUAWEI
    _IDEOS_U8500
  • HUAWEI
    DRONIX-0.5
  • HUAWEI
    H866C
  • HUAWEI
    S720E
  • HUAWEI
    Desire HD
  • HUAWEI
    G_7
  • HUAWEI
    T8830PRO
  • HUAWEI
    U9202L-3
  • HUAWEI
    T8300
  • HUAWEI
    GOOGLE, INC.T8600
  • HUAWEI
    HTC, CORPORATION T8600
  • And More

10/18/2015

Huawei Nominated Interbrand List Once Again, And No BATM

Recently, well-known brand consultancy Interbrand released the 2015 global brand value rankings. In its 100 listed companies, the technology companies accounted for 28, accounting for the total brand value of more than a third, which shows the value of science and technology company's brand influence. In this list, Apple, Google ranked first and second respectively, the Chinese company Huawei and Lenovo both finalists, including the Lenovo brand value of up to $ 4.952 billion, an increase of 15%.


In this list, it is very rare that not seen frequently appear in the list of other Internet companies like BAT figure, and no millet, hammers and other brands. Do not be surprised, either in the list of companies spanning several years old Star Enterprise, either with the ability to innovate while technical strength of emerging technology companies, China's public familiar with a public Internet companies and new intelligent hardware business it appears many years? And domestic emerging technology industry and mostly business model innovation-based, naturally difficult one of them.

You deserve to know interbrand global brand value list

Interbrand is a leading global brand consultancy, brand valuation method for its first gained international ISO certification. Interbrand since 1988, first in the industry to create a brand value study. As the first certified by the ISO10668 international brand valuation system, the entire analysis methodology Interbrand is widely recognized as a strategic management tool having a special value, "best global brand value ranking" by the British Financial Times ranking of the most importance to CEO one of the three list.

Interbrand is a leading global brand consultancy, brand valuation method for its first gained international ISO certification. Interbrand since 1988, first in the industry to create a brand value study. As the first certified by the ISO10668 international brand valuation system, the entire analysis methodology Interbrand is widely recognized as a strategic management tool having a special value, "best global brand value ranking" by the British Financial Times ranking of the most importance to CEO one of the three list.

Over the past 16 years, Interbrand study of hundreds of brands, in order to determine who is the most valuable brands. Interbrandd assessment indicators is very broad, but mainly based Interbrand assessed three areas: financial performance of the branded products or services, for the consumer buying decisions influence how strong competitiveness. 2015 global brand value ranking of 100 companies, and its brand value is one aspect outstanding performance, its stock price has risen, while the public's daily life also played a big role, to be able to get wide range of users The approved.

BAT still missed the list, the association for the first time finalists

Interbrand rankings main brand value, brand value and influence of the force is not power overnight, it takes time to accumulate reputation and product accumulation. The more innovative technology company more valuable, more can have an impact on the industry of the enterprise, the more likely selected. Meanwhile, there are products in daily life influence on people. For example, Huawei's contribution in the communications industry as well as in some countries Huawei phones become mainstream communications products; Again, topped the Apple phone, the mobile phone industry to change product played the role of leading and promoting the like.

Interbrand ranking more attention to product-driven technology products company, rather than the business model driven by Internet companies. At the same time, just take each of these areas in the global business model first appeared, which makes even the market value of China's Internet companies no matter how high it is difficult to be selected. The search engine company Google ranked second, will not re-elect Baidu, Baidu unless other forms of finalists; Again # 10 commercial enterprises Amazon, not short-term Nei Ali finalists, of course, with the process of diversification Ali, there people predicted next year's list might be Ali.

The short-listed Chinese companies as well as associations. Although not as Lenovo Huawei has led the market through technical innovation to catch up with developed countries, personally established brands. But its "African technology" (trade - production - research) Breakout flexible manner also makes its growing influence. Later, in one fell swoop, especially the acquisition of IBM's thinkpad, and take this opportunity to implement a global strategy. Late accumulate its "African tech" roadmap plus globalization strategy, making Lenovo brand value and influence soared, and this is an important reason for Interbrand ranking its finalists.

Why Huawei continuously finalists while the rapid rise in rank?


Chinese Internet company that he could not nominated this list:

  • First, because most companies are said earlier in the business model driven companies;
  • Second, because most companies are for the domestic market rather than have the international strategy in this regard the traditional mobile phone business Huawei, ZTE and other brands but to do better, including millet also entered the Indian market;
  • Third, because the internationalization of Chinese enterprises in recent years are based on the Internet-based, in terms of time to accumulate its brand reputation, product applications is not enough.

Besides Huawei Why can continuously finalists, this is mainly because of its long-term international strategy has insisted concept. Huawei communications equipment in front of products over the years accumulated reputation in Europe and other markets, Huawei cell phone behind the more outstanding performance in foreign markets, such as Huawei P7 this product at the end of last year had been in Europe, Asia, Latin America, more than 110 countries and regions on sale, shipments Huawei glory series has already exceeded 20 million units, Huawei has become Samsung's major competitors. These expressions, enough to make Huawei shortlisted Interbrand list.

Entire list, although Huawei and Lenovo can finalists, but China's brand is still too little. However, Viagra can be seen, this list of hundred companies are doing business with a solid product, rather than blindly do business through capital operation. Accordingly, the exchange must be good and the stock market's performance continued to improve brand value.

Here, still we hope Chinese companies can learn more from Huawei. Good products, good strategic planning, reputation accumulation, precipitation brand, in order to embark on a better path in business.